What happens when a deer first catches the scent or sound of a hunter? It freezes. Why does the deer freeze? Because motion would catch the hunter’s eye and make the deer’s presence obvious. To hide in plain sight, the deer needs to be motionless. What about things that hide in plain sight in our […]
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Remember Cliff Clavin, the fictional character on “Cheers” and the bar’s know-it-all postal worker who never seemed to be out delivering the mail? He often began his witticism at the bar with, “It’s a little known fact that …” If Cliff happened to be a member of your association’s board, he might say, “It’s a […]
So, you have decided your organization’s brand is in need of a refresh. One of the first questions that may come to mind is, whom from your organization do you involve? Should it be the board, a committee, a task force or maybe even the entire membership? It is here that I ask you to […]
Starting a grassroots legislative campaign for your association doesn’t have to be daunting. Here are three easy steps to get you started: Identify the Issues If the strategic plan you created at the beginning of the year included creating a stronger voice in government relations, but you feel like this task is overwhelming, start with […]
Often when I am talking to a company’s marketing department, they tell me how strongly they feel about social media – blogs, Facebook, LinkedIn, Instagram, etc. I agree that these are good communication tools, and that there is a large portion of our population (particularly younger Americans) who use social media as their exclusive source […]