There is a massive cultural shift happening – one that will continue to transform the way people think, buy, and act. People’s behaviors are changing because of technologies, and rapidly. A few years ago the saying “Drive Through Generation” – the need for immediate gratification – was being blamed for “irrational” and “entitled” attitudes and behaviors. The reality is technology has and continues to change the consumer’s expectations about ease, convenience, and immediate gratification. It’s not a fad and it’s not going back to the way it used to be.
Think about it. Technologies such as Uber, Bite Squad, and Amazon Prime have resulted in people being able to get what they want, when they want it, with the click of a button on an app. Now, Amazon Echo has taken that convenience a step further. Combined with the convenience of Amazon Prime, you can walk by your Echo and simply say, “Hey Alexa, order me some paper towels,” and you will have paper towels delivered to your door step within an hour. It’s that simple. This kind of technology will only continue to become more prevalent in our society in the years ahead, continuing to change the way people think, feel, and act.
What will this mean for your Association? How can you adapt your delivery of services and products to adjust to technologies like Alexa, Amazon Prime, and the forthcoming of shipments via droids?
I have no doubt that in the near future, we will be able to simply walk by our little Amazon robot and say, “Hey Alexa, register me for the Association conference.” Maybe she can make my travel arrangements too![/vc_column_text][/vc_column]
The reality is technology has and continues to change the consumer’s expectations about ease, convenience, and immediate gratification[/blockquote]