Layered Communication

Use Layers to Formulate Your Communications Plan

How does your association communicate with its members? Newsletter? Magazine? Facebook? Videos? Nowadays, the options are endless and it’s hard to know where your members are looking. And who’s got time to create something for each of those different communication platforms? When it comes to tailoring messages, start with a foundation – something that is…

‘It’s a Little Known Fact That …’

Remember Cliff Clavin, the fictional character on “Cheers” and the bar’s know-it-all postal worker who never seemed to be out delivering the mail? He often began his witticism at the bar with, “It’s a little known fact that …” If Cliff happened to be a member of your association’s board, he might say, “It’s a…
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