IntrinXec Management, Inc. hires Greg Melia, CAE to lead CXPA

IntrinXec Management, Inc., a Jaffe Management firm, is pleased to announce that Greg Melia, CAE, has been hired as CEO of the Customer Experience Professionals Association (CXPA) in a newly established, full-time role for the organization. Melia has nearly 20 years of association management experience, including leadership roles at the U.S. Chamber of Commerce and…
Depth Design

Design Trends – 2018

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Every year there are new design trends that surface in marketing and communication pieces. Some carry over from previous years, while others are gradually refined into something that seems more visually appealing at the time. Some of the more prominent trends you will see for this year include: Gradients or Color Transitions Duotones, Tritones, etc.…
100 Best

Named to 100 Best Companies to Work For 2018

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IntrinXec Management, Inc. is proud to be named to the 100 Best Companies to Work by Minnesota Business for 2018, making this the 6th year in a row! This award recognizes Minnesota’s top companies and, time after time, helps the winners attract key employees who make all the difference. The “100 Best” were determined by…
Google Analytics Data

Google Analytics – 4 Areas to Start

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I am sure you have heard of Google Analytics, but are you using them? And if you are using them, are you looking at information that is helpful to your organization? Here are four key areas that will benefit almost any association: Behavior: Pageviews, Average Time on Page and top 10 pages. This will tell you…
Cyber Security

Internet of Attacks (IoA)

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Ransomware, Phishing Scams, DDoS Attacks, Social Engineering … the list continues to grow for cybersecurity threats in 2017 and beyond. Attacks have become far more sophisticated than the old email from a prince requesting money.  With the Internet of Things (IoT) and our increasing connection and dependence on the internet, we will continue to see more widespread attacks across the…
Branding

Preconceived Value

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Does your association have a brand? Of course it does. How strong do you think your brand is portrayed? If you are like many associations, you probably have volunteers working to market and promote your association. Do those volunteers use consistent branding in their pieces? Odds are you may find them all using wonky fonts, unusual colors, bad imagery,…

Is it time to update your association’s website?

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I recently saw a statistic that the average person touches their phone 110 times a day. I also saw one that said 46 times per day. Which one do I believe? Well 46 sounds far more reasonable, but when I think about the world around me, 110 is probably very possible. No matter where you go,…

Files of Mass Confusion

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When it comes to working with a graphic designer you will come to learn that there is a plethora of file formats out in the world. You will hear terms like: JPG, PNG, GIF, TIFF, EPS, AI, PSD, PDF and INDD, to name a few. You might think to yourself, “What difference does it make?…

Exit Interviews and Fresh Eyes

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What happens when a deer first catches the scent or sound of a hunter? It freezes. Why does the deer freeze? Because motion would catch the hunter’s eye and make the deer’s presence obvious. To hide in plain sight, the deer needs to be motionless. What about things that hide in plain sight in our…

Don’t Let Too Many People Kill Your Re-branding

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So, you have decided your organization’s brand is in need of a refresh. One of the first questions that may come to mind is, whom from your organization do you involve? Should it be the board, a committee, a task force or maybe even the entire membership? It is here that I ask you to…
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