Google Analytics Data

Google Analytics – 4 Areas to Start

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I am sure you have heard of Google Analytics, but are you using them? And if you are using them, are you looking at information that is helpful to your organization? Here are four key areas that will benefit almost any association: Behavior: Pageviews, Average Time on Page and top 10 pages. This will tell you…
Layered Communication

Use Layers to Formulate Your Communications Plan

How does your association communicate with its members? Newsletter? Magazine? Facebook? Videos? Nowadays, the options are endless and it’s hard to know where your members are looking. And who’s got time to create something for each of those different communication platforms? When it comes to tailoring messages, start with a foundation – something that is…

Is it time to update your association’s website?

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I recently saw a statistic that the average person touches their phone 110 times a day. I also saw one that said 46 times per day. Which one do I believe? Well 46 sounds far more reasonable, but when I think about the world around me, 110 is probably very possible. No matter where you go,…

Election 2016 – Let’s Bridge the Divide

I wasn’t going to write about the election. I was really trying to avoid it. But now that it has consumed my mind for the past seven days, I decided to write. I have friends and family on both sides of the fence. I have colleagues who are angry and colleagues who are thrilled. And…

‘It’s a Little Known Fact That …’

Remember Cliff Clavin, the fictional character on “Cheers” and the bar’s know-it-all postal worker who never seemed to be out delivering the mail? He often began his witticism at the bar with, “It’s a little known fact that …” If Cliff happened to be a member of your association’s board, he might say, “It’s a…

Don’t Let Too Many People Kill Your Re-branding

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So, you have decided your organization’s brand is in need of a refresh. One of the first questions that may come to mind is, whom from your organization do you involve? Should it be the board, a committee, a task force or maybe even the entire membership? It is here that I ask you to…

Three Easy Steps For a Stronger Voice in Government Relations

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Starting a grassroots legislative campaign for your association doesn’t have to be daunting. Here are three easy steps to get you started: Identify the Issues If the strategic plan you created at the beginning of the year included creating a stronger voice in government relations, but you feel like this task is overwhelming, start with…

Marketing: Make Sure You Are On Target

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Often when I am talking to a company’s marketing department, they tell me how strongly they feel about social media – blogs, Facebook, LinkedIn, Instagram, etc. I agree that these are good communication tools, and that there is a large portion of our population (particularly younger Americans) who use social media as their exclusive source…

Google… Help Me Engage Millennials

One of the common themes that we hear from client associations is the difficulties they experience in recruiting, engaging, and retaining Millennials. As a Millennial myself, I’ve often thought about this issue. Millennials are thought of as a group that doesn’t value the personal connections and networking that are offered by associations. They’d rather just…

Recognition – Strategies to Keep Those Important Volunteers

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Volunteers are the lifeblood of every association. Recruiting volunteers is one thing – but retaining those volunteers is a challenge we all face. To retain volunteers, an organization needs to be aware of what motivates and leads each one to feel satisfied with the time he or she donates. Nothing motivates like recognition. Showing appreciation…
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