100 Best

Named to 100 Best Companies to Work For 2018

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IntrinXec Management, Inc. is proud to be named to the 100 Best Companies to Work by Minnesota Business for 2018, making this the 6th year in a row! This award recognizes Minnesota’s top companies and, time after time, helps the winners attract key employees who make all the difference. The “100 Best” were determined by…
Google Analytics Data

Google Analytics – 4 Areas to Start

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I am sure you have heard of Google Analytics, but are you using them? And if you are using them, are you looking at information that is helpful to your organization? Here are four key areas that will benefit almost any association: Behavior: Pageviews, Average Time on Page and top 10 pages. This will tell you…
Cyber Security

Internet of Attacks (IoA)

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Ransomware, Phishing Scams, DDoS Attacks, Social Engineering … the list continues to grow for cybersecurity threats in 2017 and beyond. Attacks have become far more sophisticated than the old email from a prince requesting money.  With the Internet of Things (IoT) and our increasing connection and dependence on the internet, we will continue to see more widespread attacks across the…

Exit Interviews and Fresh Eyes

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What happens when a deer first catches the scent or sound of a hunter? It freezes. Why does the deer freeze? Because motion would catch the hunter’s eye and make the deer’s presence obvious. To hide in plain sight, the deer needs to be motionless. What about things that hide in plain sight in our…

Don’t Let Too Many People Kill Your Re-branding

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So, you have decided your organization’s brand is in need of a refresh. One of the first questions that may come to mind is, whom from your organization do you involve? Should it be the board, a committee, a task force or maybe even the entire membership? It is here that I ask you to…

Three Easy Steps For a Stronger Voice in Government Relations

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Starting a grassroots legislative campaign for your association doesn’t have to be daunting. Here are three easy steps to get you started: Identify the Issues If the strategic plan you created at the beginning of the year included creating a stronger voice in government relations, but you feel like this task is overwhelming, start with…
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