IntrinXec Management, Inc. hires Greg Melia, CAE to lead CXPA

IntrinXec Management, Inc., a Jaffe Management firm, is pleased to announce that Greg Melia, CAE, has been hired as CEO of the Customer Experience Professionals Association (CXPA) in a newly established, full-time role for the organization. Melia has nearly 20 years of association management experience, including leadership roles at the U.S. Chamber of Commerce and…
Jaffe Management

Jaffe Management Acquires IntrinXec Management

Jan. 4, 2019 — NEW YORK CITY – Jaffe Management is pleased to announce its acquisition of Minnesota-based association management firm IntrinXec Management, Inc. David Jaffe, founder and principal of the New York-headquartered company, has said that he plans to keep both organizations separate for the foreseeable future, in order to maintain their successful, ongoing…
Google Analytics Data

Google Analytics – 4 Areas to Start

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I am sure you have heard of Google Analytics, but are you using them? And if you are using them, are you looking at information that is helpful to your organization? Here are four key areas that will benefit almost any association: Behavior: Pageviews, Average Time on Page and top 10 pages. This will tell you…
Cyber Security

Internet of Attacks (IoA)

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Ransomware, Phishing Scams, DDoS Attacks, Social Engineering … the list continues to grow for cybersecurity threats in 2017 and beyond. Attacks have become far more sophisticated than the old email from a prince requesting money.  With the Internet of Things (IoT) and our increasing connection and dependence on the internet, we will continue to see more widespread attacks across the…
Layered Communication

Use Layers to Formulate Your Communications Plan

How does your association communicate with its members? Newsletter? Magazine? Facebook? Videos? Nowadays, the options are endless and it’s hard to know where your members are looking. And who’s got time to create something for each of those different communication platforms? When it comes to tailoring messages, start with a foundation – something that is…

Preconceived Value

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Does your association have a brand? Of course it does. How strong do you think your brand is portrayed? If you are like many associations, you probably have volunteers working to market and promote your association. Do those volunteers use consistent branding in their pieces? Odds are you may find them all using wonky fonts, unusual colors, bad imagery,…