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IntrinXec Management, Inc.
A Jaffe Management Company

Marketing: Make Sure You Are On Target

sskoug
Often when I am talking to a company’s marketing department, they tell me how strongly they feel about social media – blogs, Facebook, LinkedIn, Instagram, etc. I agree that these are good communication tools, and that there is a large portion of our population (particularly younger Americans) who use social media as their exclusive source…

Google… Help Me Engage Millennials

Jordan Grote
One of the common themes that we hear from client associations is the difficulties they experience in recruiting, engaging, and retaining Millennials. As a Millennial myself, I’ve often thought about this issue. Millennials are thought of as a group that doesn’t value the personal connections and networking that are offered by associations. They’d rather just…

Recognition – Strategies to Keep Those Important Volunteers

sskoug
Volunteers are the lifeblood of every association. Recruiting volunteers is one thing – but retaining those volunteers is a challenge we all face. To retain volunteers, an organization needs to be aware of what motivates and leads each one to feel satisfied with the time he or she donates. Nothing motivates like recognition. Showing appreciation…

Life Lesson from a 5 Year Old

Jaime Nolan, CAE, CGT
I’m sitting at a park with my 5-year-old and I find myself admiring her courage. But it’s not the kind of courage it takes to swing from the monkey bars without mom’s help, or to go down the scary tornado slide without mom catching you at the end. It’s the courage to walk up to…

It’s an Election Year – Is Your Association Prepared?

Jaime Nolan, CAE, CGT
As if we aren’t sick of politics already, here’s another angle to consider: Historically, the economy takes a dive during the inaugural year of a presidency. Look back at even the past three presidential inaugural years and you will see the U.S. economy experienced some level of a recession during those years (1993, 2001, 2009).…

Hey Alexa: Register Me for That Convention

Jaime Nolan, CAE, CGT
There is a massive cultural shift happening – one that will continue to transform the way people think, buy, and act. People’s behaviors are changing because of technologies, and rapidly. A few years ago the saying “Drive Through Generation” – the need for immediate gratification – was being blamed for “irrational” and “entitled” attitudes and…
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