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IntrinXec Management, Inc.
A Jaffe Management Company
sskoug
14 posts
https://intrinxec.com
Severyn Skoug is the creative director in charge of IntrinXec’s award winning creative department. He works with a team of talented professionals to create and distribute; advertising, branding, event collateral, marketing materials, messaging, promotional items, websites, you name it.

Don’t Let Too Many People Kill Your Re-branding

sskoug
So, you have decided your organization’s brand is in need of a refresh. One of the first questions that may come to mind is, whom from your organization do you involve? Should it be the board, a committee, a task force or maybe even the entire membership? It is here that I ask you to…

Three Easy Steps For a Stronger Voice in Government Relations

sskoug
Starting a grassroots legislative campaign for your association doesn’t have to be daunting. Here are three easy steps to get you started: Identify the Issues If the strategic plan you created at the beginning of the year included creating a stronger voice in government relations, but you feel like this task is overwhelming, start with…

Marketing: Make Sure You Are On Target

sskoug
Often when I am talking to a company’s marketing department, they tell me how strongly they feel about social media – blogs, Facebook, LinkedIn, Instagram, etc. I agree that these are good communication tools, and that there is a large portion of our population (particularly younger Americans) who use social media as their exclusive source…

Recognition – Strategies to Keep Those Important Volunteers

sskoug
Volunteers are the lifeblood of every association. Recruiting volunteers is one thing – but retaining those volunteers is a challenge we all face. To retain volunteers, an organization needs to be aware of what motivates and leads each one to feel satisfied with the time he or she donates. Nothing motivates like recognition. Showing appreciation…
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